That Four Letter Word,the very attribute of God which is God himself and is what makes God to be God .
All things were made out of love , fashioned according to His plans and purposes for a fruitful life on the earth .For by him all things were created, in heaven and on earth, visible and invisible, whether thrones or dominions or rulers or authorities—all things were created through him and for him. Colossians 1:16
His love nature is the reason why we did not die in our sins rather have a substitute to take our place on the cross.
For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life. For God did not send his Son into the world to condemn the world, but in order that the world might be saved through him. John 3:16-17
Knowing this is not enough, He wants you to be just like Him, carry His live nature , loving just like He demonstrates His love towards us.